We Care

Sustainability is Responsibility and Support Local Businesses

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  • Boost local economy by purchasing from the local businesses. You will enjoy cheaper, fresher and less preserved products and cultural heritage services. Why would you eat burgers in Sri Lanka anyway?
  • We promote responsible and community-based tourism so that locals can enjoy increased socio-economic benefits and improved environment.
  • provide tourists with authentic, educational and quality experiences e.g. by creating opportunities for them to interact with locals in an unstructured, spontaneous manner (e.g. through sports activities, visit to local schools/institutions/ organizations and participation in local festivals and events etc.). We Care
  • Pack less, choose airlines with greener environmental policy and take direct and day-time flights whenever possible. Even using the restroom before boarding a plane can save the fuel consumption! Always save FEW (food, energy and water) wherever you travel. Use biodegradable products and reuse stuff like containers, towels and toiletries. We Care
  • Choose accommodations that have nature conservation elements. Nothing is more peaceful than sleeping under the dazzling stars at night and waking up to the sound of nature in the morning. more

Ecotourism Sector in Sri Lanka

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Sri Lanka government has already identified “tourism” as a priority sector in its mission to achieve sustainable economic growth. However, mass tourism has its own negative impacts such as environmental and socio-cultural degradation. As a result of increased global awareness on environmental issues, tourists are increasingly becoming environmentally oriented. In this background, ecotourism has emerged as an alternative form of tourism that promises to minimize negative impacts of mass tourism while providing sustainable income to host communities. In planning and developing a key sector such as ecotourism, it is vital to assess ecotourism sector’s strengths, weaknesses, opportunities and threats i.e. conduct a SWOT analysis to gain a broader picture. SWOT analysis can serve as an excellent tool for policy makers in decision making. The strengths, weaknesses, opportunities and threats for Sri Lanka’s ecotourism sector are discussed below. 

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Natural resource base to support wide array of ecotourism opportunities / products

  • High biodiversity: Sri Lanka’s tropical forests possess a high level of biodiversity with remarkable high proportion of endemic species of flora and fauna. Sri Lanka has been identified as one of 25 biodiversity hot spots in the world.  Apart from large mammals such as elephants, leopards and sloth bears, it is an ideal destination for birding, as well as studying amphibians and reptiles.
  • Wide range of terrestrial ecosystems: Country’s climate changes widely as you go inland. This give rise to numerous ecosystems with unique flora and fauna. Sri Lanka has several forest types including tropical lowland evergreen, dry monsoon, mountain, sparse and reverie/mangrove forests.   
  • Diverse landscape: varying topography from mountains to flat lands, rivers, and unique ecosystems provide excellent opportunities for adventure seekers.
  • Aquatic ecosystems: Sri Lanka has wide range of fresh water, brackish water and marine ecosystem

Existing tourist markets

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  • Sri Lanka currently has numerous strong tourism markets. Western European countries (U.K., Germany, France, Italy, and Netherlands) have been the main markets. Recently, tourist arrivals from Asian countries such as India, Russia, China and Japan as well as visitors from Scandinavian countries have also picked up, becoming major markets.